Why should you care if your website is senior friendly and accessible?
- Studies show seniors are online just as much as any other age group.
- Seniors have the largest discretionary income.
- Seniors are in need of many different services and products.
- Marketers now see seniors as a separate focus group after realizing that senior’s special interest & activities are very varied.
- There is now a worldwide precedent (Maguire vs SOCOG) that websites can be and are illegal if they are not accessible.
How can you provide a Senior Friendly Website?
As the seniors population continues to grow so will the number of persons with disabilities. Adopt the W3C standards before you miss out on future clients.
This article can be found in the Chamber of Commerce's Business Matters Magazine Vol. 5 Issue 4